THE CLOUD ™

The Cloud™ is a revolutionary product in the world of lighting and film production, being the world’s first grip balloon specifically designed to diffuse natural sunlight. Starting from a square base of 6 x 6 meters (20 x 20 feet), The Cloud™ offers the unique ability to attach additional units, providing flexibility to cover even larger areas for enhanced lighting control. Its primary purpose is to soften and diffuse sunlight, making it ideal for outdoor filming, photo shoots, or any scenario where controlled natural lighting is essential.

What sets The Cloud™ apart is its air-born diffusion system—it is the only solution that requires neither suspension nor ground support. This feature makes it incredibly versatile, easy to deploy, and less intrusive than traditional diffusion methods, offering superior functionality while minimizing interference on set. The system is designed for fast operation, allowing professionals to adjust lighting quickly and efficiently without the need for heavy equipment or complicated setups.

Thanks to its lightweight design and ease of use, The Cloud™ provides exceptional flexibility for lighting professionals who need a reliable solution for diffusing sunlight over large areas. Whether you’re working on a film set, event production, or commercial shoot, this innovative grip balloon delivers precision and efficiency in any outdoor environment.

Key Features:

• World’s First Grip Balloon: Designed for diffusing natural sunlight, providing soft, controlled light on set.
• Customizable Coverage: Starting at 6 x 6 m (20 x 20 ft) with the ability to attach additional units for broader area coverage.
• Air-Born Diffusion: No need for suspension or ground support, making it the only solution of its kind.
• Versatile and Fast to Operate: Quick to set up and easy to adjust, ensuring minimal disruption to the workflow.
• Less Intrusive: Reduces the need for bulky equipment, allowing for cleaner and more open sets.

With The Cloud™, lighting professionals gain a powerful and innovative tool for managing sunlight, offering a fast, versatile, and non-intrusive approach to large-scale outdoor lighting setups. This product is ideal for filmmakers and photographers who demand high-quality diffusion without the logistical challenges of traditional systems.